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Can TikTok Assist You Develop Your Freelance Enterprise?


You possibly can view TikTok as a channel the place largely humorous and entertaining movies get common and attain thousands and thousands of views. However right here is the factor — it may possibly additionally turn out to be an incredible software within the arms of a freelancer such as you attempting to advertise their small enterprise.

Whereas many may think about TikTok as a channel dominated largely by youngsters, it’s not likely the case. Over 32% of the TikTok viewers is between 25 and 34 years outdated, which may also be the audience to your freelance providers.

So how can this channel make it easier to discover new shoppers? We’ll clarify on this article.

Advantages of utilizing TikTok for a freelancer

TikTok presents many advantages to freelancers who wish to attain their potential shoppers. The advantages add up and assist create a stronger model that straight interprets into extra leads and shoppers. Let’s check out a few of them.

Develop your model

By creating TikTok movies, you’ll be able to construct consciousness about your providers and experience and, because of this, strengthen your private model.

Think about you’re a marriage ceremony photographer. By sharing behind-the-scenes content material on picture making and postproduction, you’ll be able to showcase your abilities and the worth you ship to shoppers.

Over time, extra individuals will get enthusiastic about your content material and your channel will develop in dimension. By changing into extra recognizable and trusted as an skilled, you’ll be able to simply entice shoppers each from TikTok and from outdoors this social media channel.

Share your experience

By sharing skilled recommendations on TikTok, you’ll be able to construct an skilled picture and entice the viewers that wants your providers.

In the event you focus on inside design tasks, sharing recommendations on matching colours like within the video beneath can get the eye of people who find themselves planning a house refurbishment.


To draw the precise viewers, you need to rigorously assume via the ideas and video subjects that might be helpful for the individuals who have a excessive shopping for intent and are actively on the lookout for an inside designer.

Whereas it may not be simple to get them to purchase your providers immediately, a constant method to social media administration utilizing instruments like SocialBee and a pre-planned TikTok publishing schedule can nurture them into shoppers comparatively quick.

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Educate your shoppers

TikTok movies may help educate your viewers on the worth you’ll be able to ship as a freelancer. Right here is why it’s essential — a few of the leads may not be prepared to purchase or don’t even know that they’ve a sure drawback you’ll be able to assist clear up.

By utilizing video content material, you’ll be able to enhance their consciousness about an issue they’ve and the options you’ll be able to ship.

For instance, in case you are a dietitian working as a freelancer, you’ll be able to create brief movies explaining the unfavourable impression of sugar on individuals’s well being. This fashion, you’d educate your followers on the issue they may have and lift their consciousness about it.

As soon as they’re prepared for change, they may attain out to you straight to start out utilizing your providers.

Look extra genuine

By recording entertaining movies, you’ll be able to simply present your persona and construct a bond along with your on-line viewers. Think about your followers really feel like they’ve identified you for ages regardless of by no means assembly you in individual.

Video content material can higher set up rapport than textual content. That’s as a result of by watching a video individuals can see your feelings, gestures, and posture, so it would really feel like they’re attending to know you higher over time.

Aside from recording solo movies, you may as well share your consumer’s critiques about your providers. Sharing such movies helps set up extra belief along with your followers and, in accordance with consultants like Fame Rhino, helps with on-line fame administration. Consequently, you will get extra tasks popping out of your exercise on TikTok.

To discover ways to create movies with embedded consumer testimonials, try this TikTok video.


Learn how to stand out as a freelancer on TikTok?

Video advertising is on the rise and has been an rising social media pattern for a number of years in a row. Much like video popups, movies on TikTok can be utilized to seize person consideration, nurture leads, and convert them into shoppers. Let’s see how one can begin utilizing it to land extra shoppers.

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Make your movies partaking

To get individuals to react to your movies and interact with them, use the wide selection of modifying choices that TikTok gives to its customers — fundamental transitions and bounce cuts are among the many easiest.

Aside from the modifying choices, you may as well experiment with completely different inventive video codecs, amongst that are social media challenges, a dance, and a makeover video, to call only a few.

Try this video to get an concept of a makeover video as a preferred TikTok video format.


Talk finish outcomes

By displaying what outcomes you’ve got helped your shoppers obtain, you will get your leads’ belief with flying colours. Whereas sharing skilled suggestions and recording entertaining movies assist nurture leads, displaying case research with “earlier than” and “after” states assist promote your providers.

For instance, in case you are a PPC skilled specializing in launching Google Advertisements campaigns, you’ll be able to report a video mentioning what subject your consumer got here to you with and the ROI you’ve got managed to realize for them.

Share skilled suggestions

Sharing skilled suggestions received’t assist land dozens of shoppers immediately, however it is going to assist heat up leads that may doubtlessly use your providers sooner or later. For instance, in case you are a graphic designer, you’ll be able to share recommendations on creating social media posts in lower than 5 minutes.

To create informative movies with skilled suggestions, you must first begin with the technique to your TikTok video plan — write down the subject concepts, briefly be aware what every video ought to include, and improvise when recording them. This fashion, your movies will look extra genuine and entice a wider viewers.

When iterating in your TikTok video plan, you may wish to acquire suggestions out of your followers. By treating their opinion critically, you’ll be able to enhance your movies and make enormous progress on video creation and formatting.

It’s also possible to ask your viewers about what video subjects they would favor to get coated. By recording movies on the recommended subjects, you’ll create partaking content material that may hook your viewers from the primary seconds.

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Cooperate with influencers

Utilizing TikTok influencer advertising will assist velocity up the expansion of your channel. As a substitute of spending years creating a preferred TikTok channel, you’ll be able to cooperate with the influencers in your area of interest which have already grown their viewers.

To start out working with influencers, you don’t need to dedicate an enormous advertising finances for TikTok actions. You can begin small and work with micro-influencers who received’t cost you a fortune for a mini-campaign or may even comply with a barter deal.

Maybe there are some channels that you simply discover partaking and are presently following with which you can begin cooperation immediately — simply drop them a message and ask if they might be enthusiastic about a barter deal.

Use TikTok commercial

Tiktok promoting will be one other technique to attain your audience. It may give your content material a major increase even when you’ve got simply began your channel and don’t have an enormous following.

Keep in mind that beginning with TikTok commercials requires a minimal finances of $500 per marketing campaign, so for those who can’t spend this sum, it’s value contemplating different methods to advertise your model.

When you have decided to check TikTok advertisements, you’ll be able to select amongst varied codecs similar to TopView advertisements (advertisements that seem in TikTok’s feed when a person logs into their account) or InFeed advertisements (a regular advert format on TikTok).

Summing up

TikTok has gained reputation over the previous couple of years. Whereas many individuals would affiliate this channel with humorous movies created by the customers representing Technology Z, TikTok has additionally an enormous enterprise potential for freelancers. They’ll use it as a software to indicate their skills and abilities to followers and, because of this, entice consideration to their choices.

When planning your TikTok technique, it’s value testing completely different approaches step-by-step and implementing completely different strategies one-by-one, so you’ll find out which one works the very best and makes a optimistic impression in your channel development. Hopefully, you are able to do that higher and sooner with the ideas we have now shared on this article.